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History[ edit ] InToyota launched Project Genesisan effort to bring younger buyers to the Toyota marque in the United States. A Los Angeles-based digital design company, Fresh Machine, was retained by Toyota to develop the brand, logo, and website.
This project became known as Scion. There were just two concept vehicles, the bbX which became the xBand the ccX which became the tC.
They were available only in Toyota dealerships in California at their initial launch on June 9, The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February Scion vehicles were available nationwide in Junecoinciding with the release of the tC.
Both cars were then publicly unveiled on February 8, at the Chicago Auto Show. Launch models included the tC, xD, and xB.
Struggles[ edit ] Sales of the Scion brand were down to a low of 45, for the model year, compared to overfor The management tried to resuscitate the brand, hoping to sell 35, to 45, tC in a year after the model was redesigned for In lateToyota announced that Toyota dealers can drop the flagging Scion marque without penalty though this could be a step away from the previous penalties of not adhering to the "Pure Price" policy within Scion.
The then-upcoming C-HR was also moved to the Toyota marque after originally being unveiled as a Scion. The change was not expected to cause disruption to service options, as Scion models were sold and serviced at Toyota dealerships.
On February 3,Toyota announced that it would discontinue the Scion brand in Augustwith selected models to be re-branded as Toyota vehicles for the model year. Scion xA MY — replaced by the xD.In April , Jack Hollis (Vice President of Scion) xB RS only available in Voodoo Blue with units produced Wikimedia Commons has media related to Scion vehicles.
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